Okay, so what do I need to set up a publishing machine?
An awesome name.
A cool logo and some willing artist to design it for me.
A limited company using my awesome name.
A website.
That's a start. I already had the name in mind. The Motherlode had a nice double meaning, and it was the name me and a few of my friends used in our other creative enterprises. Never with 'Games' slapped at the end of it though.
I also had a logo design, so I scoured Deviant Art for an artist who I liked the look of, and was available. I came across Taylor Schmidt's page. I liked his nice clean style and he did logos which was a bonus.
Just over a week later, he had my idea nailed.
(Incidentally, I asked him if was interested in doing the artwork for IMDL!, but after writing down a 'shopping list' of art required, he said he didn't have the time.)